The Internet has now become the fastest and surely most effective way to communicate. In recent years, it has not only been used by companies for e-commerce, but by large commercial firms; for which it has become the ideal tool to make themselves known and grow their business.
E-commerce, also called e-commerce, is the exchange of goods, services or information through computer networks, especially the internet. This is where e-commerce sites come in. These are platforms specializing in online sales. They are designed to inspire customer confidence and allow them to shop as if they were in a shopping mall.
But it’s not enough to create or build an e-commerce site to immediately become the platform you’ve always dreamed of !!! There are some things to avoid, some tricks to know; to make your e-commerce site the new Amazon of modern times. This is the purpose of this article that gives you 4 tips to succeed your e-commerce site.
Choose the right e-commerce solution
When we embark on the creation of an e-commerce site, we are quickly overwhelmed by the multitude of choices available to us. Free offers, paid solutions, we get lost very quickly in this ocean of possibility if we do not have a clear idea of our expectations. But then, what should we choose?
It should be remembered that we generally have two great possibilities when you want to launch your online store: SaaS platforms and specialized e-commerce CMS.
Saas or “Software as a Service” are tools that are usually installed on a server. They can be used for specific tasks. These platforms are regularly maintained, given the large number of people who use them.
However, they do not offer a complete takeover of your site. The choices are mostly limited to the design and back office of the site. Also, you don’t decide which host for your site. However, this solution remains one of the most used with platforms like Shopify or BigCommerce!
The CONTENT Management System (CMS) are all well-supplied platforms that allow you to quickly set up your site. These are the new outsiders in creating online sales site. The main CMS are Prestashop, Magento or WordPress with its famous WooCommerce extension.
With this solution, you have all the access to your site and you can customize it entirely. Additional features can be added using the extension system.
To choose the most appropriate e-commerce solution for you, there are several factors you need to consider: the time available, your technical knowledge, the level at which you want to control your site.
Put in place a marketing strategy from the start
One of the most common mistakes when starting an e-commerce is to focus on the site design itself; without thinking about the other facets that are no less important. This is mainly your marketing strategy. There’s no point in designing an online sales site if you can’t add content to it. It would be a bit like building a villa without furnishing it.
Do I have a logo? Is my graphic charter existing? Have I already available content (text) for my site? Are my product sheets already written? These include the questions you must ask yourself when you go into e-commerce.
As far as the logo and graphic charter are concerned, they must be defined according to your sales sector and your visions. Several online services allow you to receive free logo proposals based on certain features related to your site. You should also know that content is one of the most important aspects on the internet. “Content is King” as webmasters are used to saying.
Writing good description sheets, good product listings and tests will not only help you improve the referencing of your site, but also put your future customers in confidence.
Think about your customers
Just like a football field without goals, a customer-free e-commerce site is not a very enticing prospect for your business. So you have to think as much as you can about your customers when building your site. Indeed, the user experience nowadays decides whether or not companies that are entering e-commerce or dropshipping. Your customers need to be able to feel confident, safe when browsing your site. They must be able to benefit from an ergonomic and user-friendly interface on your site.
So, in your process of creating an e-commerce site, don’t forget to put this statement in the corner of your head: “The customer is king.”
Don’t neglect the security aspect
With the multitude of existing technologies, it is now possible to create an e-commerce site very quickly. But remember this, no one wants to be robbed of their money, even a penny. For an e-commerce site, security is surely the most important point to emphasize. Indeed, the multitude of choices available to us is a double-edged sword. It is important to know this and make your choices right. This will prevent you from turning your shop into a hunting ground for evil people.
Some rules are not to be overlooked for e-commerce sites. First of all, whether you are a connoisseur or not, you have to document yourself. You need to know the e-commerce solution you are using, know where to find help in the event of a problem. Then you need to inform your customers about the safety rules through sales conditions and regular alerts. Opt for payment platforms known for their security.
Creating an e-commerce site is a challenge. It takes patience, perseverance, but also a lot of vigilance.